As specialists in speech, language, and accent training, we weren't meant to settle for low hourly rates just to fill up our schedules. We bring real expertise and highly specialized skills to the table, making us incredibly valuable.

It's time to recognize our worth and start asking for the compensation we deserve!

That's where this Business Bootcamp comes in.

It’s a marketing program specifically designed for Speech and Language Professionals who want to consistently attract students willing to pay higher rates for the specialized skill of accent and pronunciation training.

Since 2020, our program has helped over 200 speech professionals just like you find their own students and launch successful accent training businesses.

 Say goodbye to empty time slots and hello to a

fully booked schedule.

Business Bootcamp is offered for 0.5 ASHA CEUs

Note that 0.1 ASHA CEU = 1 contact hour.

To receive a  Certificate of Training or earn ASHA CEUs, you will need to:

• Watch all required video lessons
• Pass an online, multiple choice quiz with 80% accuracy.  You are permitted to retake the quiz until you have achieved a passing score.
• Complete and submit the online course evaluation. 
• Complete and submit the online ASHA CEU or CE hour request form

^{_{We will then verify your coursework.  If you have not met all completion requirements, we will notify you by email.  Partial credit is not available for this course.}}

Learning Outcomes

After Completing This Course Participants Will Be Able To

• Define basic principals of digital marketing
• Prepare a marketing plan for your business
• Identify correlation of marketing communication frequency with consistent sales and enrollments
• Apply marketing strategies to increase student enrollment and current student retention
• Describe your title and services in a way that will benefit your marketing efforts
• Explain the value and purpose of creating and sharing free content
• Develop and create promotional materials that will attract new students, establish your expertise, and showcase your teaching style
• Formulate a proposal to increase the number of students who convert (schedule a paid session) during the free call/assessment 
• Evaluate the need for paid advertising
• Select the platforms, software, and systems to use to market your services

^{_{Course content has been reviewed for quality, currency, and effectiveness in assisting learners achieve learning outcomes in compliance with Required Practice 9.13.}}

Presenter and Disclosures

Presenter:

Jessica Kijowski, MS, CCC-SLP is an ASHA certified Speech-Language Pathologist who has spent the last 24 years teaching accents and dialects to award-winning actors, models, voice over artists, corporate executives, lawyers, teachers, diplomats, and professional voice users from all over the world.

After earning a Master’s degree in Speech-Language Pathology in 2000 and completing an internship focused the vocal rehabilitation of actors and singers, Jessica began her career as an Accent and Dialect Specialist at New York Speech Improvement Services and The Sam Chwat Speech Center before opening her own private practice in 2013. 

She created The Accent Channel in 2015 to offer online speech improvement courses, workshops, and teacher training programs. Jessica has also been an Adjunct Professor of Voice and Diction at New York University.

Presenter Disclosures:

Financial – Jessica Kijowski is creator and owner of The Accent Channel and receives a salary.

Financial – Jessica Kijowski recommends optional products and services in this program and may receive affiliate fees through the  Amazon Associates program and the Kajabi Affiliate program if you purchase these products and services using our links.

Non-Financial – Jessica Kijowski has no relevant non-financial relationships to disclose.

Content Disclosure:

No relevant content disclosures.

Intended Audience:

SLPs and ESL Teachers

Program Overview

Format: Video lessons, related downloadable PDF's, instructor chat section, private Facebook group, and live group Zoom calls

On-Demand Learning:  Once you enroll, you'll get immediate access to all lessons and all materials. 

Total Instruction Time: 304:36 minutes = 5.07 hours = 0.5 ASHA CEUs

Module 1:  Business Foundations

Lesson 1:  The ABCs of Marketing:  12:04

• Set up a proven marketing system to attract more students at higher rates, fill your caseload, and grow your business
• Understand the different types of customers in your business and why you need to speak to them in different ways
• Choose the most effective time to present the offer of a free discovery call or free assessment to potential students
• Develop strategies in your business to turn potential students into paying students

Lesson 2:  Define YOUR Target Audience 18:30

• Understand how getting specific about your target audience will increase sales, enrollments, and student retention
• Become a more effective and in-demand teacher by focusing on a specific target audience
• Complete exercises and prompts to help you identify your target audience

Lesson 3: Define your Title and your Services: 6:37

• Choose the most appropriate words to describe your job title and your services
• Complete exercises and prompts to help you define your title and services

Lesson 4: Define your Marketing Messaging:  10:24

• Answer the key questions that will be the basis for your marketing messaging
• Identify your students' fears and challenges, as well as their goals and desires, so that you can effectively communicate the value of your speech improvement services
• Talk about your business in a way that promotes your services without really selling 
• Understand what potential students are really looking for in a speech professional so you can give them more of it (and see more consistent sales and enrollments!)
• Complete exercises and prompts to help you develop marketing messaging

Lesson 5:  Create your “How I Help” Marketing Statement:  18:30

• Create your How I Help Statement to use on your website if you have one, on a landing page, sales pages, in your bio, in your social media profiles, or as a template for a video explaining who you are and what you offer.

The purpose of the How I Help Statement:  To let potential students know a little more about you and to clearly and concisely explain how you can help them, and how much better their lives will be after working with you. It’s similar to an elevator pitch.

Module 2:  Set Up for Consistent Enrollments

Lesson 1:  Accent Specialist Marketing Plan Overview 10:55

• Prepare your marketing plan
• Review the customer journey to understand WHY we’re going to do all the work that we’re going to do
• Evaluate the need for paid advertising
• Select the platforms, software, and systems, that you’ll use to market your services

Lesson 2:  Business Bootcamp Action Item List: 20:01

• Complete the most important first action steps that you need to work with students and set up your business for consistent enrollments
• Download a copy of the Business Bootcamp Action Item List, to get a step-by-step guide to starting your business, as well as all my recommendations on the equipment, software, and other basics that you will need  to run your business

Lesson 3:  Importance of an Email List: 6:29

• Assess the value of an email list as part of your marketing strategy
• Compare the goals of email vs. social media marketing to decide what's best for your business

Lesson 4:  What to write on your email list opt-in form and landing page:  23:18

• Formulate exactly what to write on your opt-in page to get potential students excited to learn more about your services and maximize conversions
• Analyze examples of effective opt-in pages to use as inspiration for your own

Lesson 5:  Set up your Email Opt-in Landing Page in One Afternoon: 17:32

• Step-by-step tutorial of how to set up an email opt-in landing page
• Work along with me to set up your own page

Module 3: Attract New Students and Build a Relationship

Lesson 1:  Making your Free Content Matter: 19:25

• Create engaging free lessons that will attract new students, establish your expertise, and showcase your teaching style
• Identify your goal when sharing free content
• Develop a system of content creation to save time and avoid overwhelm
• Choose the most effective format for free content
• Understand the purpose of creating and sharing free content
• Use my shortcuts for creating free lessons that will save you a ton of time, effort, and frustration

Lesson 2:  Topic Inspiration:  It’s not Stealing: 2:03

• Recognize that only a limited number of speech-related topics are available as free contentand that it’s perfectly acceptable to create content on subjects that others have already covered.
• Advice for making your content your own!

Lesson 3:  Reusing and Repurposing Content to Save Time and Overwhelm!: 9:07

• Strategies and resources for reusing and repurposing content
• Content Calendar strategies

Lesson 4:  Video Creation Simplified (and on a Budget):  26:09

• Implement my step-by-step process to make video creation fun, easy, a LOT less intimidating, and something that you can work into your schedule every week.
• Get script creation tips
• Download a copy of my video script template
• Specific recommendations for easy to use and affordable video, audio, lighting, and editing equipment and software
• Evaluate your skill level and needs so you can start working with what you already have before investing in expensive new equipment
• Tips to look and sound great in a video

Lesson 5: Template for Email Newsletter:  20:19 

• Understand why consistent emails are important to convert potential students into paying customers
• Design your own weekly emails and social media posts using my template to make the process fast and easy
• Optimize your emails, social media posts, and other promotional content to convert potential students into paying students
• Understand the most important factors that affect deliverability so you can keep your emails out of the spam folders and in your customer's inbox
• Get ideas for email content for potential, current, and past students (you need to communicate with each of them in different ways)

Lesson 6:  Weekly Marketing Schedule:  6:56

• Decide how much time you will need to devote to marketing each week
• Get time saving tips for the weekly tasks you’ll need to run your business
• Set up your weekly marketing schedule

Module 4: Convert to Paying Students

Lesson 1:  Offering a Free Call or Assessment: 9:58

• Define the difference between a free consult call and a free speech assessment
• Compare the pros and cons of each
• Decide which option is the best fit at this stage of your business
• Get a copy of my template to create your free call/assessment offer (exactly what to say or write on your booking page)

Lesson 2: Get the Word Out About your Free Call/Assessment:  9:22

• Implement proven strategies to attract social media followers, email subscribers, and new students
• Learn how to talk about your free offer without feeling like you’re selling
• Tips for offering free workshops to share your free offer
• Discover the power of collaborating with other speech pros

Lesson 3:  Strategies to Increase your Assessment Conversion Rate:  12:59

• Analyze your free call/assessment strategy to find the right balance of teaching and selling
• Clearly explain the value of your services
• Formulate a proposal to increase the number of students who convert (schedule a paid session during the free call/assessment)
• Prepare an outline of what to discuss during the free call/assessment

Module 5:  Expand Your Business

Lesson 1:  Don’t Forget About your Hot Audience!  5:57

• Learn why it’s important to create offers for your past and current students
• Compare ideas for programs, products, and services for these students
• Recognize the benefits of long-term products and services for your students’ success and for your business

Lesson 2:  Asking for Testimonials:  13:56

• Learn why referrals and testimonials are important to grow your business
• Create a process for asking for referrals and testimonials so you actually get some great ones
• Download the Asking for Testimonials worksheet

Lesson 3:   Revenue Beyond Private Sessions:  14:42

• Develop products/services that will bring passive income (in addition to private sessions)
• Evaluate and brainstorm creative ideas for these other products/services
• Compare recommendations for the software and other tech to make it happen

Lesson 4:  Why YouTube is the Best Kept Marketing Secret: 8:05

• How I use YouTube to consistently find and enroll new students
• Understand the difference between YouTube and other social media platforms
• Compare different ways to use a YouTube channel for teaching and marketing

Lesson 5: Practical Advice from an Old Pro:  5:58

• Assess and adjust your accent instructor mindset
• Words of wisdom for solopreneurs

Total Course Instruction Time: 304:36 minutes = 5.07 hours = .5 ASHA CEUs 

Access all modules and lessons 24/7

We Offer a Valuable Skill - Let's Acknowledge It!

As speech professionals, we have the incredible ability to help others communicate more effectively. Our students rely on the skills we teach them to develop dynamic conversation abilities, connect with loved ones, excel in their careers, and gain confidence in expressing their ideas to clients and colleagues. These are life-changing skills!

That's why it's disheartening to see so many SLPs, ESL teachers, speech coaches, and accent specialists settle for low hourly rates and a lack of respect for the vital work we do.

One of the reasons for this may be that most of us were never taught the basics of marketing or how to run a business. We were trained to be doers, focusing solely on helping our students and clients, while someone else takes care of the business side of things.

It’s no wonder we feel unqualified, overwhelmed, and afraid to take the risk of starting a business for ourselves!

There are countless teachers providing exceptional services and achieving incredible results for their students, yet they still struggle to fill their schedules.  Many teachers give up a portion of their session fee to tutoring platforms because they believe they lack the knowledge, skills, or experience to market their services effectively.

While offering your services on a tutoring platform is a good start, how long are you willing to give up a significant portion of your session fee when you're the one doing all the real work? 

Many teachers feel lost in the crowd on tutoring platforms where lower session fees are used as a strategy to compete with other instructors.  This creates the false impression that the market for accent training is oversaturated.

But the reality is, it's not about oversaturation; it's just that teachers struggle to stand out from the crowd and effectively explain how they can help.   What really attracts new students is how we explain our services to them…what they gain from working with us. We need to clearly highlight the benefits they'll experience by investing their time and resources in our services.

We need to learn how to showcase the transformative impact we can have on their lives.

That's where this program comes in. You’ll learn to position yourself as a go-to expert in accents and pronunciation, so you will be noticed.   This will increase your caseload and boost your income.

You don't have to settle for low hourly rates, lack control over your caseload, or allow someone else to take a cut of your income while dictating how much you should charge. 

I'm here to let you know that you can find your own clients, and build a successful business.  Students are out there looking for our help. You just need to know how to connect with them.

Support: 

You don’t need to do this alone.  You can ask questions inside the program or in our exclusive Facebook Group where you can connect with fellow speech pros, share ideas, and ask for product and software recommendations. Building a business is much easier when you have other teachers supporting you.

Maximize Your Time and Budget:

I’m living proof that you don’t need to be tech-savvy or be backed by investors to run your own business.  Other than accounting services at tax time, I do everything in my business myself. 

Honestly, you don’t need much more than your computer, a few hours a week to devote to your business, and your dedication to show up and do the work. 

So, don't worry about creating a website, hiring a developer, or finding the budget to run expensive advertising campaigns.  You won't need to do any of that. The Accent Channel Business Bootcamp helps you set up a manageable business and implement practical and affordable marketing strategies that yield impressive results.