How to Get More Students by Offering Specific Outcomes in Speech Coaching

As a speech, accent, or dialect coach, it’s essential to ask yourself:

Do you really offer a specific outcome?

This question is crucial because your role as a teacher goes beyond teaching pronunciation, rhythm, or vocal variety. Your job is to paint a vivid picture of the end result for your students. Remember, people don’t buy products or services—they invest in the outcomes those products and services can deliver. That’s the essence of marketing.

The True Value of Your Services

When students invest in your coaching, they aren’t just looking to improve their pronunciation or to learn the rules of rhythm. They’re aiming for much more. They want to:

• Land that dream job
• Speak eloquently about their businesses on social media
• Share their opinions on podcasts
• Create impactful YouTube videos
• Feel confident when expressing their ideas in meetings

These are the real reasons they’re spending money on speech coaching. As a coach, you need to focus on these specific outcomes. What is the underlying purpose that drives your students to work on their speech? This understanding should be reflected in your messaging, your profile, and the services you offer.

Tailoring Your Services to Specific Outcomes

If you truly want to be successful, your work must be geared toward producing these specific outcomes. This means understanding the unique needs of each student and crafting programs that directly address those needs. For instance, if many of your students are accountants who regularly meet with potential clients, consider offering a program tailored to help accountants feel confident in these meetings.  If you work with a lot of real estate agents, you may want to design programs and session activities that offer practice for cold calling or making small talk at open houses.

Why Specificity Matters

Getting specific about the outcomes you deliver does more than just enhance your teaching—it strengthens your marketing efforts as well. When you clearly articulate the benefits of your program, you make it easier for potential students to see the value in what you offer. They aren’t just signing up for speech coaching; they’re investing in a future where they feel empowered and confident in their communication.

Bottom Line:  Get Specific

So, if you want to elevate your speech coaching practice, start by getting specific about what you do. Understand the real reasons why your students seek your help and design your programs to meet those needs. By doing so, you’ll not only deliver better outcomes but also position yourself as a coach who truly understands and meets the needs of your students.

Remember, it’s not just about improving speech; it’s about transforming lives through effective communication. That’s the outcome your students are really after.